1. North America Gross Billings Estimate by Segment for 4Q13

Please provide your North America gross billings estimate by segment (Local, Goods, and Travel) for 4Q13. Include your raw estimates (without adjustments), Local segment billings for the outage period, and your final estimates, including any other additional adjustments.

Segment	Unadjusted Data	Local Segment Outage	Final Estimates
Local
Goods
Travel
Total

2. Local Segment Outage Methodology Explanation & Calculations

Summary and step by step explanation of how you adjusted for the Local segment outage, the rationale for those adjustments, and supporting calculations.

We want to be able to easily understand and replicate your outage methodology. Your explanation should be able to be easily understood and fairly easily replicated by someone who doesn't have a strong background in data, programming, or statistics. Please avoid using an overly complex methodology.

3. Quality Assurance (QA) Check Descriptions, Results, & Decisions

Please describe the 5 most important Quality Assurance (QA) checks you performed and any decisions or adjustments made based on those checks.

4. Gross Billings Estimate Calculations

Please explain step by step, including the calculations you performed, how you arrived at your final billings estimate in section 1.

5. Local Segment Gross Billings Explanation for 3 Key Trends

If you plot Local Segment daily billings by start date from September 1st to the end of Q4 2013, you'll see a drop off towards the end of December 2013, an uptrend at the end of September, and a regular pattern of variation. Please explain why these three trends are occurring based on what you know about the data and Groupon’s business model.

Drop Off Towards End of December

Uptrend at the end of September

Regular Up and Down Pattern Day to Day

6. How Investors Will Interpret GRPN 4Q13 Results

Based on the data we provided, do you think investors will interpret Groupon’s 4Q13 North America total gross billings and gross billings by segment results positively or negatively? Why might one segment be more important than the others for investors from a financial perspective?

7. Explanation of Confidence in Gross Billings Estimates

Please explain how you and investors can be confident in YipitData gross billings estimates based on the materials provided.

YipitData Historical Estimates	Q3 2012			Q4 2012			Q1 2013			Q2 2013			Q3 2013
	Jul-12	Aug-12	Sep-12	Oct-12	Nov-12	Dec-12	Jan-13	Feb-13	Mar-13	Apr-13	May-13	Jun-13	Jul-13	Aug-13	Sep-13
Gross Billings ($ million)
Local	$133.4	$137.3	$138.2	$126.8	$139.9	$164.4	$162.7	$143.0	$163.4	$143.8	$162.2	$153.2	$140.0	$136.7	$133.8
Goods	$26.7	$33.0	$50.8	$64.3	$85.1	$64.3	$47.3	$46.0	$51.0	$62.8	$71.7	$67.1	$61.3	$67.0	$63.2
Travel	$16.8	$15.4	$14.3	$16.6	$14.6	$18.5	$22.6	$13.6	$20.3	$18.9	$22.9	$22.8	$22.4	$22.7	$21.7
Total	$176.9	$185.8	$203.3	$207.7	$239.6	$247.2	$232.6	$202.6	$234.7	$225.5	$256.8	$243.1	$223.6	$226.4	$218.7
	Q3 2012			Q4 2012			Q1 2013			Q2 2013			Q3 2013
	Jul-12	Aug-12	Sep-12	Oct-12	Nov-12	Dec-12	Jan-13	Feb-13	Mar-13	Apr-13	May-13	Jun-13	Jul-13	Aug-13	Sep-13
Units Sold
Local	4,400,800	4,233,715	4,991,815	5,177,436	4,920,379	5,502,182	5,330,316	4,823,772	5,530,983	4,807,697	5,592,799	5,755,798	4,996,243	4,902,361	4,967,461
Goods	855,156	1,162,884	1,629,823	1,879,697	2,583,172	1,915,784	1,596,738	1,491,286	1,685,055	2,470,161	2,726,326	2,651,338	2,267,943	2,471,564	2,346,842
Travel	61,283	84,985	60,253	74,358	87,333	93,703	84,821	55,030	84,686	102,091	144,592	142,509	103,021	108,412	105,752
Total	5,317,240	5,481,583	6,681,891	7,131,491	7,590,883	7,511,668	7,011,876	6,370,088	7,300,724	7,379,948	8,463,717	8,549,645	7,367,207	7,482,337	7,420,054
	Q3 2012			Q4 2012			Q1 2013			Q2 2013			Q3 2013
	Jul-12	Aug-12	Sep-12	Oct-12	Nov-12	Dec-12	Jan-13	Feb-13	Mar-13	Apr-13	May-13	Jun-13	Jul-13	Aug-13	Sep-13
New Deals Started
Local	13,543	12,926	12,814	14,544	13,914	15,374	12,375	11,846	13,041	10,790	14,281	13,815	14,173	13,075	10,670
Goods	334	448	525	770	1,079	1,310	992	1,197	1,499	1,755	2,185	2,610	2,796	2,887	2,847
Travel	211	277	217	262	270	334	243	188	205	329	471	458	506	537	571
Total	14,088	13,651	13,556	15,576	15,263	17,018	13,610	13,231	14,745	12,874	16,937	16,883	17,475	16,499	14,088