Based on the following data  Calculate the Customer Lifetime value (CLV) per customer?

A phone company charges $49.95 per month. Variable costs for the account are $4.50 per month. The marketing spend is $9.00 per year; its attrition rate is 0.5% per month. At a monthly discount rate (simple interest) of 1%, what is the CLV (using the formula)?

Answer rating: 100% (QA)

The Customer Lifetime Value CLV formula can be calculated using the following formula CL... View the full answer