Question: Based on the given case study, answer the following questions ( Each answer is 1 0 0 - 2 0 0 words ) 1 .
Based on the given case study, answer the following questions Each answer is words
Consider the different tea markets around the world. What are the main growth drivers of the global tea industry?
Discuss the developing and developed market of the global tea industry. With more tea products and varieties being introduced, do you think the sales growth of the industry will be sustainable?
The coffee industry has big brands like Starbucks, Tim Hortons, Nescafe and Second Cup. How important is branding and positioning for the tea industry?
Do you think the bubble tea segment will continue to grow? What can international brands like Coco and Tealive do to strength their global positions? The anwers must be based on each brand's target segmentation which is emerging markets or developed countries.
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