Based on the Google Analytics lectures, please share your thoughts on the following with some
examples.
 Why do we need analytics, and what questions can we solve using Analytics? What are
some user behaviours that are essential for businesses to track? Please share an
example.
 What are dimensions and Metrics? Why do we need them? Please share one example.
 What is the role of the different types of cookies? What do we need them? Please share
an example.
 Which report helps us understand the users' engagement (Click, scroll, link click etc.)
and how your business is acquiring users?
 What five things will you check in a GA account before you start tracking? What are the
goals and types of goals in Google Analytics? Please share an example of it.
 What are tags and why do we need tags? Where do we put them?
 What is segmentation? What is the need for segmentation? Please share an example
where segmentation can be helpful.
 What do you understand by UTMs? Why do we need them? Where can UTM help us the
most? Please share an example.
 What do you understand by cross-domain tracking? Please share why we need it with an
example.
 What are the steps that you will take to build a measurement plan? What kind of
questions will you ask and why? Please share an example.