Question: As the seller you often won't go through every step on the complete selling cycle.Indicate what steps in the cycle you might utilize for each

  1. As the seller you often won't go through every step on the complete selling cycle. Indicate what steps in the cycle you might utilize for each of the following situations:


    1. A customer who is buying her favourite chocolate bar from the Dollar Store. ( 2 Marks)
    2. A customer (who has already done a lot of research) buying a computer from Staples. ( 2 Marks)
    3. A customer who has run out of diapers for the baby and goes to Shoppers Drug Mart. (the Father has never had to buy them before - his wife always takes care of it) - ( 1 Mark)
  2. Step 1 indicates "Identify Customer." Often people enter your selling environment for reasons other than to make a purchase. List two possible responses to your greeting of "Good Morning, How can I help you?" that let you know right away that someone is not a customer for a new sale at this time. (i.e. "Can I use the bathroom?") - ( 2 Marks)
  3. Step 2 indicates "Develop Rapport."


    1. List 3 suitable conversation topics sellers could use during this early phase of the selling cycle. ( 3 Marks)
    2. List 2 conversation topics a seller should avoid during this phase of the selling cycle. ( 2 Marks)
  4. What would be some body language clues that might indicate that someone is feeling a good sense of rapport with 
    you or the products? Identify 3. - ( 3 Marks)

    What would be some body language clues that might indicate that someone is feeling NOT a good sense of rapport with you or the products? Identify 3. - (3 Marks) 
    1.  
  5. Extend each of the following features into a corresponding advantage and benefit: ( 2 Marks each)
    Example: The shoe is made of leather... which means that it is very durable and will last longer, saving you money.

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