Question: Based on the limited information that you have been given, does the customer appear to have a need for the product, the authority, financial resources,

Based on the limited information that you have

Based on the limited information that you have been given, does the customer appear to have a need for the product, the authority, financial resources, and willingness to buy your product?

Northwestern Bakery Co. Industry: Baked goods and delivery Location: Surrey, B.C. Overview: When Kathleen Mackenzie returned from her second tour of duty with the Canadian Army, she was suffering from Post-Traumatic Stress Disorder. Thankfully, she found relief in making bread from scratch, paying scrupu- lous attention to every detail. Kathleen's bread gained a strong reputation for taste and quality, so she decided to open a bakery offering a variety of delicious baked goods. Though Northwestern Bakery Co.faced strong competition, they stood out enough to eventually scale up to a factory where their baked goods are now industrially produced and delivered to local businesses. However, the market has changed and the demand for baked goods has declined dramatically. Brand Messaging: Reliable, trustworthy, unpretentious Environmental Impact: Moderate to high environmental impact; Estimated 600,000 tonnes of CO2 emitted annually. Net Assets: $500,000 CSR Allotment: none Net Profit Margin: 1.5% Sales Growth: 2% per year

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