Based on the main research topic and 3 research questions below, design a research methodology for the research by addressing the following parts in detail:

 

1. Method - It discusses the method used as defined by an authority. It also explains the importance of using this method.

2. Locale - It describes the background of the research site. The background presented should have bearing on the subject of the study.

3. Respondents - It describes the respondents of the study. This part also explains the reason for choosing the respondents and the process/criteria for choosing them.

 

4. Instrument - It discusses the instrument to be used in gathering the necessary data to answer the specific problems. It also indicates if the instrument to be used is self-made or adapted. Another important discussion on this part includes the validation of the instrument and the descriptions of the people who validated the instrument.

5. Data Gathering Procedures - This part describes the procedures from the time of the distribution of the instrument up to the time of retrieval. A precise narration of the procedure is required. It is advised that the narration of the procedures must be numbered.

6. Statistical Treatment - This part explains each statistical tool used in treating the data. Students are at least expected to show an understanding of how to present findings using descriptive statistics. The use of inferential statistical analysis, while not required, is strongly recommended to enhance the quality of the research.

 

Research Topic:

The Influence of the Characteristics of Facebook Live Shopping on the Impulsive Purchase Behaviour among Generation Z consumers.

 

Research Questions:

1. What are the perceptions of Generation Z consumers on Facebook Live Shopping?

2. What are the characteristics of Facebook Live Shopping that influence the impulsive purchase behavior of Generation Z consumers?

3. How does the impulsive purchase behavior of Generation Z consumers vary with the different characteristics of Facebook Live Shopping?

Answer rating: 100% (QA)

1 Method Quantitative Research Methodology Importance Quantitative research provides precise numerical data that can be statistically analyzed allowing for objective insights into the relationships be... View the full answer