Based on the ouput from their data search, the Fulkersons have a number of variables that can be used to assess the market potential for furniture stores in each market. What are these variables?

114 CHRIS CORBATA AND DONATION CASE 5.1 Open Doors: Using NAICS and the American Community Survey TheMSAH mun fra ich MSAT Termine they get the North America Industry NAICS) de forma The NCS for for Lauri Laure is the owner of Open Doors, a fornire store in Birmingham, Alam Laure has been very cessful in operating the store primarily because she has excellent skills at understanding her market preference When she is at market she is constantly asking herself Will my customers by this As a result, the namely has to take markow For many years operating the one was all Laurie could handle as she alarm household with a husband and the children. Now, all the children have graduated from college and have carvers of their own Laurie and her husband. Vance, have discussed expanding the business Protit, while very good at the one store, are limited by me Acation. The couple are considering either a new location in Birmingham or expanding to another city that is mor enough to limit transportation. At the same time, Law nie andere they don't want to discount a location that may be very profitable because it is a couple of more hours away than other location In addition to Birmingham-Hoover, other metropoli tan statistical areas that are within reasonable distance are Auburn-Opelika, Huntsville, Mobile, Montgomery, and Tuscaloosa, Alabama: Baton Rouge, Louisiana and Pensacola-Ferry Pass-Brent, Florida. Laurie and Vance realize they need some data to make a sound business deci sion. One major concern they have is retail saturation." www.tops the Cure's NAICS the "Dodeference File/Tools click 2012 NAICS This will be your listing of dif fers their respective codes Click - Rede Furniture Stores the mestarch for Open Doo Click on the digicode 110 and you will see a definition of the type of womes included in this code: This industry comprises establishments engaged primary retailing new frin such as hold times baby future boxsprings and me and outdoor furniture, office furniture (except the old in combination with office supplies and equipment and furniture sold in combination with major appliances, home electronics, tenetur ishing, covering Goowww.. and then the Duta American Factfinder to use this tool to warch the ACS for the in formation Laune und Vance will need to modern their choices of MSAs where they might locate a se ondore Go to Industry Data and enter the NAICS Code 443110 in the search box When the search results peut click on the box on the left and then click add. This will add the NAICS code to Your Selections L To select MSA poto "Geographies and in the Select geographic type drop-down men det er Statistical Acc Sutistical Areas." You will need to " As You Select thone the MSAS considered. No when the American Farfer add this selection Laure and Vice, by clicking on the output, luve this informe 114 CHRIS CORBATA AND DONATION CASE 5.1 Open Doors: Using NAICS and the American Community Survey TheMSAH mun fra ich MSAT Termine they get the North America Industry NAICS) de forma The NCS for for Lauri Laure is the owner of Open Doors, a fornire store in Birmingham, Alam Laure has been very cessful in operating the store primarily because she has excellent skills at understanding her market preference When she is at market she is constantly asking herself Will my customers by this As a result, the namely has to take markow For many years operating the one was all Laurie could handle as she alarm household with a husband and the children. Now, all the children have graduated from college and have carvers of their own Laurie and her husband. Vance, have discussed expanding the business Protit, while very good at the one store, are limited by me Acation. The couple are considering either a new location in Birmingham or expanding to another city that is mor enough to limit transportation. At the same time, Law nie andere they don't want to discount a location that may be very profitable because it is a couple of more hours away than other location In addition to Birmingham-Hoover, other metropoli tan statistical areas that are within reasonable distance are Auburn-Opelika, Huntsville, Mobile, Montgomery, and Tuscaloosa, Alabama: Baton Rouge, Louisiana and Pensacola-Ferry Pass-Brent, Florida. Laurie and Vance realize they need some data to make a sound business deci sion. One major concern they have is retail saturation." www.tops the Cure's NAICS the "Dodeference File/Tools click 2012 NAICS This will be your listing of dif fers their respective codes Click - Rede Furniture Stores the mestarch for Open Doo Click on the digicode 110 and you will see a definition of the type of womes included in this code: This industry comprises establishments engaged primary retailing new frin such as hold times baby future boxsprings and me and outdoor furniture, office furniture (except the old in combination with office supplies and equipment and furniture sold in combination with major appliances, home electronics, tenetur ishing, covering Goowww.. and then the Duta American Factfinder to use this tool to warch the ACS for the in formation Laune und Vance will need to modern their choices of MSAs where they might locate a se ondore Go to Industry Data and enter the NAICS Code 443110 in the search box When the search results peut click on the box on the left and then click add. This will add the NAICS code to Your Selections L To select MSA poto "Geographies and in the Select geographic type drop-down men det er Statistical Acc Sutistical Areas." You will need to " As You Select thone the MSAS considered. No when the American Farfer add this selection Laure and Vice, by clicking on the output, luve this informe