Question: Based on the Pepsi Cola case that was assigned to you at the lecture, Pepsi Cola company plans to introduce Pepsi Kona , the coffee-flavored

Based on the Pepsi Cola case that was assigned to you at the lecture, Pepsi Cola company plans to introduce Pepsi Kona, the coffee-flavored cola to the Turkish market or your home country. Briefly describe the experience of the company in Philadelphia. Based on the experience of the test market in Philadelphia, how would you plan the do the alpha and beta tests, hear the voice of the customer and market this product in the new market? (40 points)

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