Based on the Rokeach Value Survey will you help me answer the following questions in Turabian format.

• How do the instrumental and terminal values from Rokeach Value Survey impact the target audiences for a product? You may use your specific innovation that you are developing or you may choose to discuss this more generally as it applies to innovation.
• Give at least 3 target markets based on geography and demography and then list how the instrumental and terminal values associated with each market apply.
• Do you find the Rokeach Value Survey helpful when considering your target market? If so, how and if not, why not?
• Lastly, discuss how the Rokeach Value Survey applies to the socially responsible (faith-based) aspect that you included in your Business Model Canvas from last week. Consider the verses in the Holy Bible that discuss the fruits of the spirit: ²² But the fruit of the Spirit is love, joy, peace, forbearance, kindness, goodness, faithfulness, ²³ gentleness and self-control. Against such things there is no law. (Galatians 2:22-23, NIV). How does the Rokeach Value Survey align with this scripture and how is it applicable to you in considering the development of your innovation?