Question: Based on the Rokeach Value Survey will you help me answer the following question. How do the instrumental and terminal values from Rokeach Value Survey
Based on the Rokeach Value Survey will you help me answer the following question. How do the instrumental and terminal values from Rokeach Value Survey impact the target audiences for a product? Give at least 3 target markets based on geography and demography and then list how the instrumental and terminal values associated with each market apply. Do you find the Rokeach Value Survey helpful when considering your target market? If so, how and if not, why not? Lastly, discuss how the Rokeach Value Survey applies to the socially responsible (faith-based) aspect that you included in your Business Model Canvas from last week. Consider the verses in the Holy Bible that discuss the fruits of the spirit: 22 But the fruit of the Spirit is love, joy, peace, forbearance, kindness, goodness, faithfulness, 23 gentleness and self-control. Against such things there is no law. (Galatians 2:22-23, NIV). How does the Rokeach Value Survey align with this scripture and how is it applicable to you in considering the development of your innovation?
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