Based on the selected segment, analyse the aspects of consumer behaviour that are critical to developing marketing strategies or making marketing decisions for your particular topic. Analysis should cover THREE factors (a combination of psychological and social/cultural) influences on consumer buying behaviour. To conduct your analysis, you may rely on secondary information (websites, journals, books, newspaper articles) and your interview findings. The consumer behaviour analysis must be conducted based on local market environment.( Malaysia)

segment- demographic

need to write about 400word and need citation