Question: Based on the survey, your primary VALS type is most like the Believers consumer group, and your secondary type is Achievers. - Write a summary
Based on the survey, your primary VALS type is most like the Believers consumer group, and your secondary type is Achievers.
- Write a summary description of your primary and secondary segments based on your survey results.
- You think it is right, provide two examples to support it.
- Select two of your favorite products do you think your VALS results support the fact that you prefer these products? Explain your reasoning.
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