Question: Based on the survey, your primary VALS type is most like the Believers consumer group, and your secondary type is Achievers. - Write a summary

Based on the survey, your primary VALS type is most like the Believers consumer group, and your secondary type is Achievers.

- Write a summary description of your primary and secondary segments based on your survey results.

- You think it is right, provide two examples to support it.

- Select two of your favorite products do you think your VALS results support the fact that you prefer these products? Explain your reasoning.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!