Question: Based on the trend in the article IKEA Redesigns Its Bestsellers Starting With the Billy Bookcase and the book Marketing Management, would you suggest Ikea
Based on the trend in the article "IKEA Redesigns Its Bestsellers Starting With the Billy Bookcase" and the book "Marketing Management", would you suggest Ikea focus on expanding its Product Depth or Breadth? Give an example of a product that would fit your proposal.
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