Question: Based on the trend in the article IKEA Redesigns Its Bestsellers, Starting With the Billy Bookcase and the book Marketing Management, would you suggest Ikea

Based on the trend in the article "IKEA Redesigns Its Bestsellers, Starting With the Billy Bookcase" and the book "Marketing Management", would you suggest Ikea focus on expanding its Product Depth or Breadth? Give an example of a product that would fit your proposal. Is your recommendation in keeping with what you believe is the Growth Strategy of Product developement? Why or why not?

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