Based on the VRIO framework, a resource can be considered a source of competitive advantage if it: a. is shared by most companies in an industry. b. is rare, valuable, difficult to imitate, and organized or managed by the company. c. is the foundation of a company's strategic plan. d. increases the cost of producing the product and, therefore, the price charged to customers. e. is kept as a trade secret rather than as a patent. QUESTION 11 Competitive advantage is based: a. upon the possession of distinctive competencies. b. on low barriers to imitation. c. on a higher cost structure, d. on low utility. e. on barriers to change in a company