Question: Based on what you know about the risks and costs associated with entering a new industry, why would you choose to create a joint venture
Based on what you know about the risks and costs associated with entering a new industry, why would you choose to create a joint venture with Chery Automobile? a A joint venture with Chery Automobile provides significant cost savings to Jaguar Land Rover. The vehicles are produced and sold in the same market, cutting down on production and shipping costs. b Chinese demand for Western brands is growing and having a joint with Chery Automobile lessens some of the risk for JaguarLand Rover China has a large population and a growing upper class population. Having a joint venture with Chery automobile allows Jaguar to gain market share in China
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