Based on what you learned from the Umpqua Bank video case, Umpqua has created a competitive advantage
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Question:
Based on what you learned from the Umpqua Bank video case, Umpqua has created a competitive advantage by doing all of the following except for:
- Creating an environment in which people like to hang out
- Providing a hotel like atmosphere
- Offering services beyond typical banking needs (e.g., music downloads, wi-fi access, local coffee)
- Providing a rigorous service culture
- Positioning themselves as the low cost service provider
Related Book For
Bank Management and Financial Services
ISBN: 978-0078034671
9th edition
Authors: Peter Rose, Sylvia Hudgins
Posted Date: