Based on your viability assessment $($in you answer to Question $2),$ design a

comprehensive business plan for the new venture. Your business plan should address the following:

A$.$ Executive Summary $(5$ Marks$)$

$$ Provide a brief overview of the venture, highlighting its unique value

proposition, market opportunity, and financial projections.

B$.$ Business Description and Mission Statement $(5$ Marks$)$

$$ Describe the nature of the business, its objectives, and its mission statement.

C$.$ Market Analysis and Target Market Identification $(10$ Marks$)$

$$ Present a detailed analysis of the target market, including customer demographics, needs, and preferences.

$$ Identify key competitors and analyse their strengths, weaknesses, opportunities, and threats $($SWOT analysis$).$

D$.$ Marketing and Sales Strategy $(10$ Marks$)$

$$ Outline your marketing and sales strategies for acquiring and retaining

customers.

$$ Specify the marketing channels, promotional tactics, and pricing strategies you will use. MBA$\_$ENT$\_$ASG$2\_2024$ Regenesys Business School $6$

E$.$ Operations Plan $(5$ Marks$)$

$$ Describe the operational processes involved in running the venture, including production, distribution, and customer service.

F$.$ Financial Projections and Budget $(5$ Marks$)$

$$ Provide detailed financial projections for the first three years of operation,

including revenue forecasts, expenses, and profitability metrics.

$$ Present a budget for start$-$up costs and ongoing expenses.