Based on your viability assessment $($in you answer to Question $2),$ design a comprehensive

business plan for the new venture. Your business plan should address the following:

A$.$ Executive summary

$$ Provide a brief overview of the venture, highlighting its unique

value proposition, market opportunity, and financial projections.

$(5$ marks$)$

B$.$ Business Description and Mission Statement

$$ Describe the nature of the business, its objectives, and its mission

statement.

$(5$ marks$)$

C$.$ Market Analysis and Target Market Identification

$$ Present a detailed analysis of the target market, including customer

demographics, needs, and preferences.

$$ Identify key competitors and analyse their strengths, weaknesses,

opportunities, and threats $($SWOT analysis$).$

$(10$ marks$)$

D$.$ Marketing and Sales Strategy

$$ Outline your marketing and sales strategies for acquiring and

retaining customers.

$$ Specify the marketing channels, promotional tactics, and pricing

strategies you will use.

$(10$ marks$)$

E$.$ Operations Plan

$$ Describe the operational processes involved in running the venture,

including production, distribution, and customer service.

$(5$ marks$)$

F$.$ Financial Projections and Budget

$$ Provide detailed financial projections for the first three years of

operation, including revenue forecasts, expenses, and profitability

metrics.

$$ Present a budget for start$-$up costs and ongoing expenses.