Question: Basic principles of branding and brand equity include: A . Differences in outcomes arise from the added value B . The value can be created
Basic principles of branding and brand equity include:
A Differences in outcomes arise from the "added value"
B The value can be created for a brand in many different ways
C There are many different ways in which the value of a brand can be manifested or exploited to benefit the firm
D All of the above
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