BASIC SWOT MATRIX 1 2 3 1 2 3 SWOT Matrix Strengths Weaknesses 1 2 3 Opportunities O/S Matches 01 and S2 03 and $3 O/W Matches 01 and W1 1 2 3 Threats T/S Matches T2 and S2 T2 and S1 T/W Matches None Legend O/S matches show the company's strengths and opportunities. Essentially, the company should attempt to use its strengths to exploit these opportunities. T/S matches show the company's strengths in light of major threats from competitors. The company should use its strengths to avoid or defuse such threats. O/W matches illustrate the company's weaknesses coupled with major opportunities. The company might try to overcome its weaknesses to take advantage of such opportunities. T/W matches show the company's weaknesses against existing market threats. Essentially, the company must attempt to minimize its weaknesses and avoid threats. These strategy options are generally defensive.[1]