Question: Bath & Body Works ( B&BW ) announced removing sulfates and parabens from existing skincare products. The brand reportedly wants to meet current B&BW customers'

Bath & Body Works

(

B&BW

)

announced removing sulfates and parabens from existing skincare products. The brand reportedly wants to meet current B&BW customers' demands for "cleaner" self

-

care product formulas. Which type of innovation does this scenario describe?

.

Adjacent innovation

.

Transformational innovation

core innovation

.

Illusory innovation

(1 .

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