Question: Bath & Body Works ( B&BW ) announced removing sulfates and parabens from existing skincare products. The brand reportedly wants to meet current B&BW customers'

Bath & Body Works (B&BW) announced removing sulfates and parabens from existing skincare products. The brand reportedly wants to meet current B&BW customers' demands for "cleaner" self-care product formulas. Which type of innovation does this scenario describe?
a. Illusory innovation
b. Adjacent innovation
c. Core innovation
d. Transformational innovation
 Bath & Body Works (B&BW) announced removing sulfates and parabens from

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