Question: Bath & Body Works ( B&BW ) announced removing sulfates and parabens from existing skincare products. The brand reportedly wants to meet current B&BW customers'
Bath & Body Works B&BW announced removing sulfates and parabens from existing skincare products. The brand reportedly wants to meet current B&BW customers' demands for "cleaner" selfcare product formulas. Which type of innovation does this scenario describe?
a Illusory innovation
b Adjacent innovation
c Core innovation
d Transformational innovation
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