Question: BBB Cellular is a leading mobile network operator. Since most of the resources used by BBB Cellular are easily available, the company's brand name is

BBB Cellular is a leading mobile network operator. Since most of the resources used by BBB Cellular are easily available, the company's brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of BBB Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a valuable resource in the VRIO framework. True False

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