Question: Connect Plus Cellular is a leading mobile network Since most of the resources used by Connect Plus Cellular is easily available, the company's brand name

Connect Plus Cellular is a leading mobile network Since most of the resources used by Connect Plus Cellular is easily available, the company's brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of Connect Plus Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a

(

)

resource in the VRIO framework

Tangible

Mobile

Imperishable

Rare

Connect Plus Cellular is a leading mobile network Since most of

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