Question: Nexus Cellular is a leading mobile network operator. Since most of the resources used by Nexus Cellular are easily available, the company's brand name is

  1. Nexus Cellular is a leading mobile network operator. Since most of the resources used by Nexus Cellular are easily available, the company's brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of Nexus Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a(n) _____ resource in the VRIO framework.

    tangible

    inimitable

    inmobile

    rare

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