Question: Because most consumers already know that Apple makes the iPhone, and understand the ideal features of a smartphone, Apple s new campaign is focused on

Because most consumers already know that Apple makes the iPhone, and understand the ideal features of a smartphone, Apples new campaign is focused on highlighting their best-in-class battery life and camera quality. Apples positioning relies on:
Group of answer choices
Points of difference
Points of parity
Brand essence
Laddering

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