Because Nacogdoches Area United Way is a service, developing a marketing plan with strategies and tactics is challenging based on which of the following:

Question 13 options:

	On the contrary, it is not difficult to prepare a marketing plan with strategies for NAUW because it has specific organizations listed and only 1.5 employees.
	Its products are just that, products, and they can be stored, such as food in a warehouse, and distributed. Therefore, NAUW is not truly a service based organization.
	Its products lie on a continuum with tangibles dominant to those with intangibles dominant; participants in the organization find it difficult to evaluate because of the intangibles, such as volunteer hours, connecting one organization with another; and, it takes time to evaluate the actual impact of NAUW until reports are presented to specific groups and publics.
	Its products are specific amounts of monetary donations allocated to specific organizations directly from the NAUW.