Question: Because price is a cue for developing customer perceptions of product quality, the may be reduced if a low price belies the product's actual quality

Because price is a cue for developing customer perceptions of product quality, the may be reduced if a low price belies the product's actual quality attributes.

value proposition

target price

target ROI

competitor

-

based pricing

customer satisfaction

Because price is a cue for developing customer perceptions of product

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