Question: Because price is a cue for developing customer perceptions of product quality, the may be reduced if a low price belies the product's actual quality

Because price is a cue for developing customer perceptions of product quality, the may be reduced if a low price belies the product's actual quality attributes.
Multiple Choice
target price
target ROI
competitor-based pricing
customer satisfaction
value proposition
Because price is a cue for developing customer perceptions of product

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