Because services are it is often difficult for marketers to convey the benefits to consumers. O intangible perishable variable inseparable substantial Caribou Coffee Company, a company known for their coffee products, recently introduced new granola bars called Caribou Granola Bars. For Caribou Coffee Company, their granola bars are: O a brand extension a typer brand a line extension O a discontinuous innovation cobranding When we talk about brand equity, we are talking about: the number of years a company has been in business the financial assets of a company O the number of products a company has in its product portfolio the value, goodwill, and uniqueness consumers associate with a brand the number of consumers buying the brand