Question: Because the brain's capacity to process information is limited , consumers are very selective about what they pay attention to and tend to select stimuli

Because the brain's capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of
perceptual filter is called
A. perceptual defense
B. perceptual zoning
C. perceptual blocking
D. perceptual vigilance
Because the brain's capacity to process information is limited, consumers are

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