Question: Because the brain's capacity to process information is limited , consumers are very selective about what they pay attention to and tend to select stimuli

Because the brain's capacity to process information is limited

,

consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. They are actively alert when it comes to stimuli related to their current needs. This type of perceptual filter is called

perceptual vigilance

perceptual defense

subliminal perception

high involvement

None of the above

Because the brain's capacity to process information is limited, consumers are

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