Question: Question 7 Because the brain's capacity to process information is limited , consumers are very selective about what they pay attention to and tend to
Question
Because the brain's capacity to process information is limited consumers are very
selective about what they pay attention to and tend to select stimuli that relate to their
current needs. This type of perceptual filter is called
perceptual vigilance
perceptual defense
adaptation
extinction
subliminal perception
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