1. Because the IKEA buy back program offers store credit, which of the following criticisms of marketing could it lead to?

   		Deception
   		Cultural Pollution
   		Materialism
   		High Prices
   		Dissonance

2. n order to understand what customers think of a product, IKEA might survey the first hundred people to purchase it. What type of sample would this be?

   		Snowball sample
   		Convenience sample
   		Purposive sample
   		Cluster sample
   		Simple random sample

3. The IKEA video in which they provide information on their sell back program is which type of message?

   		Service Message
   		Product Message
   		Unplanned Message
   		Disconnected Message
   		Planned Message

4. IKEA is a:

   		Retailer
   		Department store
   		Superstore
   		Convienience store
   		All of the above