Bed Bath and Beyond declared bankruptcy today. Founded in 1971 they quickly rose to 1100 locations, coming out of the 2008 downturn in a good position as Linens and Things and Sharper Image filed bankruptcy. Read at least 10 in-depth articles on BBBs journey from 2000 to 2023 and understanding key strategic decisions made (cite all sources). Using the Strategic Analysis method taught in this class (Discovery, Analysis, Insights, Conclusions & Implications, Strategy, Plan) - craft a memo to the current investment firm that owns BBB (by name). Introduce you and your company, Blue Ocean Strategy, and your analysis of where BBB has been, where they are now, and where you think they need to be (blue ocean strategy). Write the memo that causes the investment firm's managing partner to contact you for a potential engagement as a consulting firm. To receive full points, you will need to demonstrate understanding and application of key concepts from the lectures, and texts. cite all sources, editing is your friend, make it reader friendly, less reporting and more What it Means vs. What. I'm interested in your ability to communicate yourself as a strategic thinker. I'm interested in your ability to demonstrate, in a real world-real time opportunity, what you learned and how you'd apply it.