Before a change occurs, it is important that change agents form a compelling picture of what the
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Before a change occurs, it is important that change agents form a compelling "picture" of what the future after the change will look like. This picture should motivate employees and keep the change process aligned. Which step of Kotter's eight-step model is being described?
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Handbook Of Principles Of Organizational Behavior Indispensable Knowledge For Evidence Based Managem
ISBN: 9780470740941
2nd Edition
Authors: Edwin Locke
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