Before attempting this you should do two things:

Read the article above in the Playing to Win Folder.

WATCH the "Why You Spend So Much Money at Trader Joe's" video and review other information

Based on this information, write a short paper on the topic of how Trader Joe's answers the 5 questions in the Playing to Win framework. (Word Limit = 500 words).

You can use other things you know or find out about Trader Joe's to help answer the questions, if needed.

The Five Essential Questions at the Heart of Any Winning Strategy FOR FAR TOO MANY LEADERS, strategy is a struggle. Despite all the The answers to these questions are the fundamental choices different tools available (or perhaps because of them), strategy every leader must make to craft a successful strategy. Make can seem mysterious and scary, with huge rewards for success, no mistake about it, strategy is choice; it is a set of choices disastrous implications for failure and many unknown dangers about what you will do, and what you will not do, so as to create lurking along the way. advantage over the competition. In this article, we will delve That needn't be the case. We believe strategy can be defined into each of the five questions that make up the framework for and created using a simple framework that entails answering successfulstrategy. five questions - the same five questions, no matter the type, size or context of the organization: What is Your Winning Aspiration? Most companies have aspirations, usually framed as a mission 1. What is your winting aspiration? statement and vision. These corporate artifacts aren't unhelp- 2. Where will jou play? ful to strategy, but too often they are abstract and lack context; 3. How will jou wint? they paint a pleasant picture of a possible happy future that 4. What capabilities must be in place? makes no reference to competition, to customers or to winning. 5- What management systems are requared? Where to play and how to win are intimately tied, and together they form the very heart of strategy. Every organization must find a combination of where-to-play and how-to-win that is appropriate, doable and decisive for it, within The Five Essential Questions at the Heart of Any Winning Strategy FOR FAR TOO MANY LEADERS, strategy is a struggle. Despite all the The answers to these questions are the fundamental choices different tools available (or perhaps because of them), strategy every leader must make to craft a successful strategy. Make can seem mysterious and scary, with huge rewards for success, no mistake about it, strategy is choice; it is a set of choices disastrous implications for failure and many unknown dangers about what you will do, and what you will not do, so as to create lurking along the way. advantage over the competition. In this article, we will delve That needn't be the case. We believe strategy can be defined into each of the five questions that make up the framework for and created using a simple framework that entails answering successfulstrategy. five questions - the same five questions, no matter the type, size or context of the organization: What is Your Winning Aspiration? Most companies have aspirations, usually framed as a mission 1. What is your winting aspiration? statement and vision. These corporate artifacts aren't unhelp- 2. Where will jou play? ful to strategy, but too often they are abstract and lack context; 3. How will jou wint? they paint a pleasant picture of a possible happy future that 4. What capabilities must be in place? makes no reference to competition, to customers or to winning. 5- What management systems are requared? Where to play and how to win are intimately tied, and together they form the very heart of strategy. Every organization must find a combination of where-to-play and how-to-win that is appropriate, doable and decisive for it, within