Question: Before choosing a sampling plan, what is the primary activity that involves defining the group from which the sample will be drawn, including individuals whose

Before choosing a sampling plan, what is the primary activity that involves defining the group from which the sample will be drawn, including individuals whose opinions, behavior, preferences, and attitudes are of interest to the marketer?

Defining the population or universe of interest

Determining the sampling method

Identifying the sample size

Analyzing the sampling distribution

Before choosing a sampling plan, what is the primary activity that

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