Question: Before choosing a sampling plan, what is the primary activity that involves defining the group from which the sample will be drawn, including individuals whose

Before choosing a sampling plan, what is the primary activity that involves defining the group from which the sample will be drawn, including individuals whose opinions, behavior, preferences, and attitudes are of interest to the marketer?

Identifying the sample size

Determining the sampling method

Analyzing the sampling distribution

Defining the population or universe of interest

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