Question: Before marketers can develop an appropriate marketing mix, they must a . determine the customer lifetime value. b . practice the marketing concept. c .

Before marketers can develop an appropriate marketing mix, they must
a. determine the customer lifetime value.
b. practice the marketing concept.
c. adopt a sales orientation.
d. build relationships with stakeholders.
e. collect in-depth, up-to-date information about customer needs.
Before marketers can develop an appropriate marketing mix, they must a.

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