Question: begin { tabular } { | l | c | c | c | } hline Constraint & Television & Radio & Online

\begin{tabular}{|l|c|c|c|}
\hline Constraint & Television & Radio & Online \\
\hline Audience per advertisement & 400,000 & 72,000 & 160,000\\
\hline Cost per advertisement & \(\$ 2,000\) & \(\$ 300\) & \(\$ 600\)\\
\hline Maximum media usage & 10 & 20 & 10\\
\hline
\end{tabular}
(a) If the promotional budget is limited to \(\$ 20,500\), how many commercial messages should be run on each medium to maximize total audience contact?
\begin{tabular}{lll}
Television & \\
Radio & 15\\
Online & 10
\end{tabular}
What is the allocation of the budget among the three media, and what is the total audience reached?
\begin{tabular}{ll}
Television Budget (in dollars) & \(\$ \)\\
Radio Budget (in dollars) & \(\$ 500\)\\
Online Budget (in dollars) & \(\$ 8000\)\\
Total Audience & 5830000\\
\hline
\end{tabular}
(b) By how much would audience contact increase if an extra \(\$ 100\) were allocated to the promotional budget? (Round your answer to the nearest whole number.)
\ begin { tabular } { | l | c | c | c | } \ hline

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!