1. Begin the proposal with a discussion of Chipotle’s strengths, weaknesses, opportunities, and threats. There should be a paragraph at least for each of the four topics.
2. Next, discuss Chipotle’s strategy. This should be a couple of paragraphs in length.
3. Introduce your first project proposal. This project should have some impact on the environmental stakeholder, the societal stakeholder, the employee stakeholder, the supplier stakeholder, as well as the traditional stockholder.  In other words, this project should show a win, win, win.  The first win is typically for the customer, the second win is one of the other stakeholders, and the last win is the stockholder.  This will probably be your more difficult project to develop.  Be creative but constrained by reality. Several paragraphs should be used to describe the project.  In this description include the parties that benefit and why you believe this fits the strategy of Chipotle.
4. Introduce your second project. This project can be a more traditional project that benefits the customer and one other stakeholder or the stockholder. Again, try to be creative but constrained by reality. Several paragraphs should be used to describe the project.  In this description include the parties that benefit and why you believe this fits the strategy of Chipotle.
5. This write-up should be a Word document.

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