Question: Behavioral segmentation divides a market into ANSWER different income segments diff rent segments based on social class, lifestyle, or personality characteristics segments according to occasions
Behavioral segmentation divides a market into
ANSWER
different income segments
diffrent segments based on social class, lifestyle, or personality characteristics
segments according to occasions when buyers get the idea to buy, actually make
their purchase, or use the purchased item
segments based on consumer knowledge, attitudes, uses, or response to a product
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