Question: Occasion segmentation divides a market into ANSWER different segments based on social class, lifestyle, or personality characteristics segments according to moments when buyers get the

Occasion segmentation divides a market into
ANSWER
different segments based on social class, lifestyle, or personality characteristics
segments according to moments when buyers get the idea to buy, actually make
their purchase, or use the purchased item
different income segments
segments based on consumer knowledge, attitudes, uses, or response to a product
Occasion segmentation divides a market into ANSWER different segments based on

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