Question: Behavioural targeting is a marketing method that uses web user information to strengthen advertising campaigns. The process involves compiling web searches, purchase histories, frequently visited

Behavioural targeting is a marketing method that uses web user information to strengthen advertising campaigns. The process involves compiling web searches, purchase histories, frequently visited websites and other information to create a complete user profile, revealing your audiences wants, avoids, and purchases. How does the Internet change consumer and supplier relationships? Explain how behavioural targeting can impact individual websites and advertising network

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