Below are $10$ terms from the Consumer Behavior textbook. Simple assignment, fill in the blank.

For each term listed, identify and match the associated meaning for the term. Use the textbook, glossary to

see the definitions and meaning.

Term

Use Letters below of definitions that matches term here:

Example $-$ sandwich generation $=\_$K$\_$

$1.$ guerrilla marketing

$2.$ buzz marketing

$3.$ informal group

$4.$ stealth marketing

$5.$ market maven

$6.$ peer pressure

$7.$ opinion leader

$8.$ separated self$-$schema

$9.$ social media marketing

$10.$ viral marketing

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

$=\_\_$

Match the definition below to the term above $($place letter below to term above$)$:

A$.$ the marketing of a product using unconventional means

B$.$ a group that has no membership or application requirements and that may have no code of conduct

C$.$ the practice of using social media to generate consumer interest in a product, service, or idea

D$.$ the self$-$conceptualization of the extent to which a consumer perceives himself or herself as distinct

and separate from others

E$.$ the marketing efforts that focus on generating excitement among consumers and that are spread from

consumer to consumer

F$.$ the marketing method that uses online technologies to facilitate WOM by having consumers spread

messages through their online conversations

G$.$ a guerrilla marketing tactic in which consumers do not realize that they are being targeted for a

marketing message

H$.$ the extent to which group members feel pressure to behave in accordance with group expectations

I.

a consumer who spreads information about all types of products and services that are available in the

marketplace

J$.$

a consumer who has a great deal of influence on the behavior of others relating to product adoption

and purchase

K$.$ the consumers who must take care of both their own children and their aging parents