Below are some issues that Airbnb faces. What are some ways that the company can overcome these issues? Please give detailed answers please.

One of the issues Airbnb faces is the coronavirus. Even though it's not as big of a threat today, the company will still be challenged to convince consumers that its rentals are safe.The companydidimplement cleaning protocolsthat were developed by experts in medical hygiene and hospitality. Customers will be informed about hosts who follow the protocols, which include using certain cleaning products and leaving a 72-hour window between bookings.However, this may not be enough compared to the big money that hotels are spending to convince travelers that their facilities are safer. Even though hotels have been inconsistent in following their own cleaning standards due to reduced staffing, it's better of assuring travelers that they are following the same cleaning policies.

Another issue is that the company did post a multimillion-dollar loss in 2020 and it will now have to show investors that it can make money, even as the coronavirus decimates the travel industry.During the first nine months of 2020, Airbnb reportedly lost $322 million, compared to a $200 million profit the previous year.Meanwhile, people are traveling less to avoid contracting the virus.But Airbnb has said that it's seen some progress. The company said that rentals in rural areas jumped 25% and guests have booked more than 1 million nights of future stays worldwide.However, these numbers only tell part of the story. The big question is what's happening in cities, and how much of their inventory is there? It's likely that cities aren't going to recover as fast.

Another issue is that the company is dealing with incidents that have upset its guests and hosts, and those could complicate matters for its IPO. The company has struggled to control unauthorized parties. There were two incidents that have led to shootings. The company has also allowed fraudulent listings that led to guests being scammed out of their deposits. And even after opting to fully refund guests who needed to cancel their rentals because of the pandemic, it ended up upsetting both hosts and guests in the process. Some Airbnb guests argued that the refund process was complicated, and hosts have complained that the company didn't do more to compensate them for their lost income.

The last issue is that there isn't much difference with its competitors when it comes to booking and making reservations.