Question: Below is a Bank M CPM (Competitive Profile Matrix) matrix. Write down your analysis of each critical success factor and rating given to the matrix?

Below is a Bank M CPM (Competitive Profile Matrix) matrix. Write down your analysis of each critical success factor and rating given to the matrix?

BANK M BANK C BANK D Critical Weight | Rating Weighted Score Rating Weighted Weighted Success Factor Score Rating Score Number of Facility 0.11 4 0.44 4 0.44 3 0.33 Market Share 0.10 0.4 3 0.3 2 0.2 Service Quality 0.12 4 0.48 4 0.4X 4 0,48 Product Differentiation 0.07 0.21 2 0.14 3 0.21 Technological Advance 0.10 4 0.4 4 0.4 0.4 Interest Rates Competitive 0.07 3 0.21 3 0.21 3 0.21 Financial Position 0.10 4 0.4 4 0.4 3 0.3 Consumer Loyalty 0.10 3 0.3 3 0.3 4 0.4 International Market 0.07 0.07 0.07 0.07 Expansion Corporate Social 0.07 0,14 0.28 3 0,21 Responsibility Partnership 0.10 3 0.3 3 0.3 3 0.3 Total 3.35 3.32 3.11

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